Media generation leaps: video, music, image, and 3D worlds

Generation models moved well beyond text. Google Veo 3.1 sharpened video output for ads and training content; Lyria 3.5 added richer melodies, structured lyrics, and tempo controls for custom soundtracks; ByteDance Seedream 5.0 Pro brought region-precise image editing; and Adobe Research + Johns Hopkins "Wonder" turns a static image or video into a persistent 3D world you can navigate in six directions at 16 fps.

For ASEAN brands, that compresses the cost of localized creative — product demos, virtual walkthroughs, and campaign assets — from agency weeks to an afternoon.