Do we have to move away from the email system we use now?+
No. If the system you already pay for is working fine, we usually suggest you keep it and let us fix the automations and the housekeeping instead. We only recommend moving when there is a clear reason, and it is never a condition of working with us.
Will the AI send email on its own?+
It can, but only if you tell it to. You write down which emails the AI may send by itself — usually the routine ones like order updates and delivery notices — and which ones must come to you first. The AI follows that instruction. If you would rather check every single message, that is completely fine, and most clients start that way. Either way, it can never ignore an unsubscribe request.
Can you make sure our email reaches the inbox?+
We set up everything that decides whether email reaches the inbox, we keep watch over it, and we fix problems when they appear. What we will not do is promise you a result we cannot control, because no honest provider can promise that. What we can promise is that somebody is actually watching it, which is more than most businesses have today.
What about consent, unsubscribe and spam rules?+
We set up the unsubscribe link, the preference page and the record of who agreed to receive your email, and we keep all of it in line with the rules that apply to you. The content of your emails, and making sure you have permission to send them, stays your responsibility.
Do you do cold email outreach?+
No. We only send email to people who already know you — your customers, your subscribers, people who asked to hear from you. We will not send bulk email to strangers, because it damages the reputation of the domain you need for the email that actually matters.
How much of this do we have to run ourselves?+
On a Managed Run, almost none of it. You give us your brand voice, your approvals and access to your systems. You do not need to learn any software, and you do not need to hire somebody just to look after email.
Who owns everything when it is finished?+
You do. Your customer list, your templates and everything we build belong to you from the day it goes live, and you can export all of it whenever you want. There is nothing of yours that we hold on to.
How long before something is live?+
Most projects have the first automations reaching customers within a few weeks of the audit finishing. We deliberately keep the audit short, because its job is to help you make a decision, not to become a long project of its own.
How do you keep our customer data safe?+
Your accounts stay yours. We work inside the systems you already use, with limited permissions, instead of taking a copy of your customer list somewhere else. Only the people doing your work can see it, everyone logs in with their own named account and two-factor login, and passwords and API keys live in an encrypted store rather than in a spreadsheet or an email. Your data is never sold and never used to train AI models. When the work ends, we revoke our access, rotate the credentials and hand everything back, or delete it if you prefer.
What stops the AI from sending something it should not?+
Three things. First, the written policy you give us, which says exactly what may go out on its own and what must come to you. Second, the hard limits that apply in every setting: it can never override an unsubscribe, it can never invent a price or a delivery date, and anything involving a complaint or a refund always goes to a person. Third, automatic pauses. If bounce or spam complaint rates rise, sending stops and we look into it before anything else goes out.